Transforming a confusing, manual partnership process into a transparent and efficient ecosystem partners could finally trust.
Auro Scholar’s partner acquisition process was collapsing under manual inefficiencies. Partners abandoned onboarding due to confusing steps, MOUs dragged on for weeks via email chains, and integration updates were invisible, creating frustration and churn. The challenge was to transform this fragmented system into a scalable, transparent partner ecosystem that could support rapid growth while reducing operational overhead.
As Lead Designer, I owned the entire redesign across research, ideation, prototyping, and testing. Through 12 partner interviews and stakeholder workshops, we identified core pain points: unclear registration, slow MOU signing, lack of integration visibility, limited reporting, and admin overload. We framed design principles around transparency, self-service, and actionable insights, applying the HEART framework to measure success.
Key solutions included a guided smart registration flow, DocuSign-enabled digital MOUs, a real-time integration tracker, customizable partner analytics, and an admin panel with bulk actions. These were validated through usability testing, A/B testing, and stakeholder walkthroughs. The integration tracker emerged as the most used feature, while digital MOUs cut signing time from 14 days to 2 days.
The results were measurable: onboarding time reduced by 50%, registration completion improved by 60%, partner satisfaction rose to 85%, and support tickets dropped by 40%. Beyond efficiency, the project proved that transparency builds trust and ecosystem-level thinking creates compounding value for partners, admins, and students alike. This case demonstrated my ability to lead B2B UX redesigns that drive operational efficiency and measurable business impact.
