Auro Scholar’s partner acquisition process was collapsing under manual inefficiencies. Partners abandoned onboarding due to confusing steps, MOUs dragged on for weeks via email chains, and integration updates were invisible, creating frustration and churn. The challenge was to transform this fragmented system into a scalable, transparent partner ecosystem that could support rapid growth while reducing operational overhead. As Lead Designer, I owned the entire redesign across research, ideation, prototyping, and testing. Through 12 partner interviews and stakeholder workshops, we identified core pain points: unclear registration, slow MOU signing, lack of integration visibility, limited reporting, and admin overload. We framed design principles around transparency, self-service, and actionable insights, applying the HEART framework to measure success.