Crafting a Bold Identity: One Bar Branding & Packaging
In a fast-moving startup environment, wearing multiple hats is often the norm. While branding isn’t my primary skill set, I took on the challenge of leading the brand design for One Bar, an in-house protein bar product. The goal was simple yet ambitious: create a strong, modern identity and packaging that stands out in a crowded nutrition market.
The vision behind One Bar was to make health simple, approachable, and stylish. This meant going beyond just designing a logo — it required crafting a consistent identity system that communicated trust, energy, and lifestyle alignment. Balancing creativity with business needs, the project became a great opportunity to stretch into new skills and deliver something impactful.
Through a mix of bold typography, minimal design elements, and vibrant packaging variations, we were able to create a fresh brand language that not only feels premium but also connects with diverse consumer preferences.
Shaping a Distinctive Brand Presence
The logo design became the foundation of One Bar’s identity. Using a clean wordmark with a striking “1” element, we established instant recognizability and simplicity. The bold use of black alongside an energetic accent color created a sense of strength and modernity.
For the packaging design, we leaned on color differentiation to represent product variety while maintaining a cohesive system. This allowed One Bar to communicate flavor diversity at a glance while ensuring brand recall through consistent layout and typography.
The result was a brand identity that balances clarity and impact — one that consumers could instantly spot on shelves and associate with reliability, performance, and style.
